Bringing Awareness to the Apathetic

The Frozen Yogurt Culture and Why It’s My Demise.

You see them everywhere. Strategically placed in yuppie and hipster neighborhoods, attracting only the most elite, high class, health conscious consumers. Why has the frozen yogurt food chain become the most popular thing since the iPod? And why do I find myself always going back for more?

First it was Pink Berry. The chain, popular with moms and celebrities alike, caught on like wildfire in Hollywood. It then took a bold move by expanding to the colder, harsher streets of New York. In rare form, New Yorkers embraced the frozen yogurt chain with open arms. What’s the deal? Is there crack in this fat free dairy treat?

I admit to being tragically sucked into this edible fad. Now in my neighborhood alone there is Tasti De-Light, Pink Berry, Red Mango, Flurt, and Berry Wild (my personal favorite). I have experimented with all brands, but find Berry Wild to be the most addictive of all. Note that I use the term addictive, instead of say, delicious, because I truly believe that this frozen yogurt is enslaving.

My obsession for frozen yogurt has caused me to travel all over the city. I heard rumors of a place in the East Village called 16 Handles. My friends and I ventured over to St. Marks Place to find a make your own frozen yogurt bar with 16 flavors (hence the name) and dozens of toppings. Was this my version of heaven?

Was I always this infactuated with frozen yogurt, or did pop culture create this need for me?  I never thought I needed a phone and a camera in one, until it was invented. Being the blind consumer that I am, I realized the need for a camera phone. Just as I realize the need for frozen yogurt as part of my regular diet.

So what’s next for us? Will it be No-Carb No-Cheese Pizza? Chocolate Free Chocolate? Organic Twizzlers? Who knows. All we know, is that we’re on board.